WordPress is great, but it doesn’t do SEO for you
I work a lot with WordPress sites from German SMEs and service businesses. WordPress is powerful, but it also makes
it very easy to create a slow, confusing website. Here are five SEO mistakes I keep seeing again and again.
1. Using a heavy theme plus 25 plugins “just in case”
Many sites run a big multipurpose theme, a page builder, three slider plugins and ten “nice to have” add-ons.
The result: slow pages, layout shifts and frustrated visitors. Search engines notice that too.
My rule: keep the theme light, keep plugins focused, remove what you do not really use.
2. No clear main pages for the main offers
I often see five similar pages all trying to rank for the same topic. Google then has to guess which one is the
most important. Better: one strong main page per core service and support it with internal links.
3. Ignoring basic on-page structure
Walls of text, random headings, no clear introduction. Simple fixes like good headings, short paragraphs and one
clear call to action already make a huge difference for humans and search engines.
4. Not using Google Search Console at all
Search Console is free and gives you real data on what Google sees and how you show up. Many WordPress owners never
connect it. That is like driving with your eyes closed and hoping the car “just works”.
5. Focusing on tricks instead of basics
People often ask me about tiny meta tag hacks while their site is slow, unclear and badly structured. SEO is more
about basics done consistently than about secret tricks.
If you want help cleaning up your WordPress site in a practical, non-dogmatic way, you can
send me a short message or
book a free call and we can look at it together.