FIELD NOTES / THE JOURNAL

Useful ideas.
Real-life detours.

SEO that makes sense, web projects that work, lessons from technology, and the occasional story from life between places.

LATEST WRITING

From the notebook.

Honest experiences and practical ideas you can actually use.

October 28, 2026 · SEO & AI Search

Was Klicks, Impressionen, CTR und Position wirklich bedeuten und wie kleine Websites daraus bessere SEO- und Inhaltsentscheidungen ableiten.

October 28, 2026 · AI & Automatisierung

Fünf praktische KI-Automatisierungen für kleine Unternehmen: von Anfragen über Termine bis Wissenssuche. Mit Datenschutz und realistischen Tests.

October 28, 2026 · SEO & AI Search

KI-Suchmaschinenoptimierung ohne Hype: Indexierung, hilfreiche Inhalte, klare Leistungen und echte Erfahrung statt garantierter AI-Erwähnungen.

October 28, 2026 · Case Studies

Lessons from technical roles, including ICS, that make website projects clearer, more focused and easier to deliver.

October 28, 2026 · Case Studies

A practical look at prioritising event and venue pages, Search Console insights and site structure for an established event…

October 28, 2026 · AI Search

A practical way to think about AI search visibility without relying on unverified shortcuts or guaranteed mentions.

October 28, 2026 · WordPress & Web Design

Viele WordPress-Seiten sehen gut aus. Warum entstehen trotzdem kaum Kontaktanfragen? Ein praxisnaher Blick auf fünf mögliche Ursachen.

October 28, 2026 · SEO Guides

Seven practical checks I would make before investing in another batch of articles or expensive SEO tools.

December 1, 2025 · Uncategorized

“Why can’t he just sit still?” Growing up in a middle-class family in Pakistan in the 1990s, nobody used…

December 1, 2025 · Uncategorized

WordPress is great, but it doesn’t do SEO for you I work a lot with WordPress sites from German…