My background is broader than a single SEO tool. Below are examples of the kinds of problems I’ve worked on and what that experience brings to a client engagement.
SEO & content structure for a Hamburg event agency
Context: An established event agency with a wide range of venue and event-related pages needed clearer SEO priorities.
My work: Reviewing Google Search Console queries and landing pages, improving important on-page content, supporting internal linking, investigating indexing problems and refining content priorities around relevant search intent.
Why it matters: The aim was to connect website visibility with the services people are actually searching for. Client results and revenue figures are not published here without permission.
Read how I approached this SEO project →
Requirements engineering at ICS GmbH
Context: Complex technical environments demand accurate requirements, clear ownership and communication across different stakeholders.
My work: Analysing requirements, documenting system behaviour and clarifying expectations between business and engineering teams.
Why it matters: The same disciplined thinking is valuable in web projects, where unclear goals often result in expensive changes and poor user journeys.
Read the lessons for better websites →
Software engineering, including PwC Deutschland
My software engineering background helps me look beneath the design of a website. I can work with technical teams and understand the implications of architecture, performance and maintainability. My employment history is also documented on LinkedIn.
Employment experience is presented as career history, not as an endorsement of my consulting services by any employer. Examples omit confidential client information.
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