What my work looks like in practice
Every website, market and team is different. Instead of generic “we increased traffic by 300%” claims, I prefer to
show a few real situations, what we focused on and how that helped.
Some details are anonymised for confidentiality, but the challenges and approaches are typical of the projects I take on.
Event agency in Hamburg – from generic pages to focused offers
Client type: Event agency offering conferences, corporate events and incentives in Germany.
Challenge: The website had many services and pages, but it was not clear which offers were most important.
Some pages were competing with each other, and search traffic was not turning into real enquiries.
What we did:
- Reviewed existing pages and clarified the core services and locations
- Improved internal linking so users and search engines could follow a clear path
- Adjusted key pages to better match the language that potential clients actually use
Result: Clearer structure for both visitors and Google, better visibility for important service pages and
a more concrete plan for future content instead of random updates.
B2B software company – making documentation findable
Client type: B2B software provider with a complex product and long sales cycles.
Challenge: The company had useful documentation, FAQs and blog content, but customers struggled to find
answers. Internal teams also sent many links manually, which cost time.
What we did:
- Reviewed the information architecture of the help and documentation sections
- Improved headings, internal links and on-page search intent alignment
- Identified content gaps where customers repeatedly asked similar questions
Result: Easier navigation for users, better visibility for important help content in search, and less
repeated support work for the internal team.
Site performance review for a service business
Client type: Local service provider with a WordPress website.
Challenge: The website looked modern but felt slow, especially on mobile. The team had installed many
plugins and a heavy theme and was unsure what to change without breaking things.
What we did:
- Measured real performance with lab tools and field data
- Identified the biggest bottlenecks (theme, images, scripts and hosting)
- Created a practical list of changes that their developer could implement step by step
Result: Faster loading times on key landing pages, fewer complaints from users and a clearer understanding
of how ongoing changes might affect performance.
Want to see a case closer to your situation?
If you would like to know whether I have worked with a business similar to yours, feel free to ask. I am happy to share
more anonymised examples or walk you through how I would think about your website in a short call.
You can book a free 20-min call or reach out via the
contact page.