“Why can’t he just sit still?” Growing up in a middle-class family in Pakistan in the 1990s, nobody used the word ADHD. There was only: “Why can’t he sit still?” “Such brilliant marks last term, if only he could focus.”…

WordPress is great, but it doesn’t do SEO for you I work a lot with WordPress sites from German SMEs and service businesses. WordPress is powerful, but it also makes it very easy to create a slow, confusing website. Here…

Why I like quick checks instead of 50-page audits When a new client comes to me with “We need SEO”, I don’t start with a huge 40-hour audit. I start with a simple, focused check that usually takes under an…